May In Full Bloom
A NOTE FROM SHARI
May was nothing short of spectacular — and a little chaotic — from joyous celebrations to a fresh vision unfolding in business. But the true showstopper was the wedding of Zach and Maddie. What an absolute joy and honor it was to be part of such a beautiful ceremony, and to soak in every moment with our family --from the rehearsal dinner to the welcome party and the big day itself. It was alot! Thankfully, I had carved out some intentional time off — I honestly don’t know how I could have focused on work amidst all the activity. To top it all off, my sister and brother-in-law were in town for the festivities, and we celebrated something extra special: their decision to spend more time here in Florida! I can’t even express how thrilled I was to hear this news. While I’ve been on a bit of a pause with my DevaCurl consultancy, I’ve had space to reflect on how I want to continue giving back to the beauty community I love so much. And let me tell you — some incredible ideas are bubbling in the oven! I can’t wait to share what’s coming next.
Here’s a little sneak peek:
I’ll be offering insights from over 35 years in the industry — as a business partner, colorist, texture specialist, salon director, educator, and team leader of some of the most brilliant salon professionals in the industry. I’ve seen the wins, the struggles, and everything in between — and it would feel like a disservice not to pass on what I’ve learned to all of you out there navigating the wild ride of solopreneurship and salon ownership, which brings us to today’s featured article — how to engage with our dream clients using social media before they even walk through the door. This is a topic close to my heart!
Read on and soak it all in!
THE SOCIAL MEDIA CONNECTION
BEFORE THEY SIT IN YOUR CHAIR!
Winning Clients on Social Before They Sit in Your Chair
Sometimes all it takes is a spark- a fresh idea and a smart suggestion to reignite your momentum and set you up for success.
These 5 simple tips will boost your online visibility and attraxt more salon bookings with ease:
✅ Pre-Made Content: Create photo ideas and begin to store them in your phone in a separate folder. Also, write down your ideas in your built in notes app. There are so many other apps that can help you organize visuals and ideas with templates that eliminate the guesswork.
✅ Set Clear Posting Goals: Aim for 3–4 posts per week — client selfies, transformations, service tips,and even personal interests. People want to know more about you and what makes you tick.
✅ Incentivize It: Celebrate wins! Create contests or reward bookings driven from social.
✅ Create a Monthly Content Day: Commit to a day of intentional content creation. Bring the tools. Make it fun. ex: before, during & after service photos, client video testmonials, a day in the life at the salon and what it takes to bring the magic to each and every client, all day, every day.
✅ Connect the Dots: More posts =more clients = more income. It’s important to remember that posting on social media is career fuel, not a chore.
While I’m certain that you continue to invest your craft with ongoing education…
you might now consider investing in your VISIBILITY.
Why? Because the salons growing the fastest are the ones showing up online first.
WHAT IS YOUR BRAND IDENTITY?
TUNING IN
Fashion, for me, has always been an extension of beauty and another expression of personal Brand DNA.
The way we wear our hair, how we dress, and how we carry ourselves all communicate something before we ever say a word.
Every so often, I find myself standing in my closet with the urge to refresh and reset. Lately, I’ve realized that impulse isn't always about the clothes.
Sometimes we have evolved before our wardrobe has caught up.
As we grow and become clearer about who we are, our relationship with style often begins to shift too. Something that once felt completely right suddenly doesn't. A silhouette feels wrong. A piece we once loved no longer represents us. We begin reaching for different proportions, textures, colors, or combinations.
Our eye changes because we have changed.
And for beauty professionals, this is worth paying attention to.
Your clients see more than your technical work. They experience how you present yourself, how you carry yourself, and the choices you make. Your image becomes part of the experience and part of your professional presence.
This isn't about chasing trends or buying a new wardrobe.
It's about noticing whether the way you're showing up still reflects the person you've become.
So the next time you feel that urge to clean out your closet, change your hair, or try something different, pay attention.
It might not be about wanting something new. It might be about recognizing that something old no longer fits.
THIS IS ALSO PART OF THE WORK I DO IN PRIVATE COACHING.
Sometimes the conversation is about technical skills. Sometimes it's about business, communication, leadership, or career direction.
And sometimes it's about presence.
Together, we look at where you are now, where you want to go, and whether the way you're presenting yourself supports that direction.
Because style isn't separate from professional identity.
It's one of the ways identity becomes visible.
If you're feeling that shift yourself, private coaching gives us the space to explore what needs to evolve and build from there.
And if you’re ready to take your learning further, something new is coming!
I’m building a new online learning experience designed to bring the House of Harbinger approach to you wherever you are. It will combine technical education with the thinking, principles, and decision-making that help turn knowledge into stronger work.
